Importance of Internet Exchange in India
The role of internet exchange in India became important during the epidemic as most of the Indian workforce worked from home. Wired broadband has become essential for seamless connectivity, and the demand for traffic and data has increased. It is only thanks to the capacities of Internet exchanges that Internet service providers have been able to increase this demand.
Raunak Maheshwari, Executive Director, Extreme Labs.
Internet Exchange in India
In developing countries like India, the organized broadband industry is limited in scope. On the other hand, alternative service providers spread across the country lack infrastructure and inadequate technical and operational information. For this reason, only 20 million Indian households out of 250 million have a wired broadband connection.
According to a Cisco report, India is expected to have over 900 million users by 2023. Sophisticated infrastructure setup is needed, especially for India, to handle the internet traffic demanded by such a database. ‘users. Internet exchange plays an important role in today’s Internet ecosystem and is important to the Indian government’s Digital India mission.
If you’ve never heard of internet exchange before, this is the physical infrastructure where internet service providers, content providers, content delivery networks, businesses, BFSI companies, and more are located. ., which interconnects and exchanges traffic directly. Originally, for the internet to work, IX had a set of routes that allow all ISPs, network operators and individual operators to exchange data efficiently and transparently to provide access to their content and to their networks.
The Internet exchange democratizes access to content and end users for all participants, regardless of the size, location and nature of the business. This eliminates the need for intermediary transit providers to reduce costs and improve the end-user experience for consuming online content and services.
In India, the network faces many challenges. There are bottlenecks due to ecosystem issues; For example, existing service providers cannot provide or upgrade connectivity due to infrastructure issues. This is the result of a poor end-user experience and rising costs for service providers and content networks, leading to slow growth in broadband penetration in India.
An Internet exchange activates the Internet service ecosystem by reducing latency, locating content, and reducing costs in the process. This enables the full potential of the Internet to be exploited and encourages more users to switch to fixed broadband.
Internet exchanges in India divert up to 75% of traffic from transport providers, reducing network costs. ISPs can use the money saved to upgrade their infrastructure, improve their service delivery and the end-user experience. End users have access to fast and stable connections at an overall lower cost, thus enriching the overall user experience.
For a developing country like India, which has the second largest population in the world, but suffers from poor wired internet access, internet exchanges are essential. As more and more users demand fast, reliable and consistent internet connections at home to meet their entertainment, work and education needs with access to multiple devices, there is a need to provide high connectivity. quality, which requires that Internet exchanges be important.
The role of internet exchange became important during the epidemic as most of the Indian workforce worked from home. Wired broadband has become essential for seamless connectivity, and the demand for traffic and data has increased. It is only thanks to the capacities of Internet exchanges that Internet service providers have been able to increase this demand.
In 2020, the IXP-like Extreme IX handled peak traffic of 800 Gbps per week and even exceeded 1.3 Tbps to meet data and traffic demands. IXP’s infrastructure configuration and scalability enabled low latency for end consumers, especially for applications commonly used for ad technology, OTT content, and cloud services.
While the presence of Internet exchanges has benefited the entire ecosystem by encouraging broadband penetration in India, Internet exchanges have also faced many challenges. A major challenge for the IXP today is to provide systems and solutions to bridge the gap between large and small Internet service providers. IXPs also help improve network design and infrastructure for service providers. Since ISPs can connect directly to content providers, it costs less, which helps small ISPs compete with the big players.
The World Bank / IFC report states that for every 10 percentage point increase in broadband internet connections, there is an increase in economic growth of 1.3 percentage points. Affordable broadband Internet access enables growth at all levels of the economy and society. This will not only improve the accessibility of the Internet in the country, but it will provide the necessary impetus to digitally empower the country by Honorable Prime Minister Narendra Modi in the Digital India campaign.